Premier Sothebys Intl Realty
Kelly Lee McFrederick, Premier Sothebys Intl RealtyPhone: (727) 410-3605
Email: [email protected]

Home Staging: Why You Should Listen to Your Agent

by Kelly Lee McFrederick 03/02/2020

Photo by John Wollwerth via Shutterstock

No matter how well-intentioned, when it’s time to sell your home taking the advice of friends and family while disregarding the advice of your agent is a recipe for slowing down your home’s sale. Your professional agent knows the current market and what buyers look for. In fact, they may even have specific buyers in mind; so mind your agent’s input for staging your home.

When staging, remember these things and follow your agent’s lead:

  • They know the competition. Your agent has seen other homes like yours on the market. They recognize that when buyers see two or three similar houses in the same neighborhood, the one that resonates is the one they choose. Pitting your DIY staging against a professional’s is not the battle you want to take on if selling your home is your goal.
  • Less is always more. Your agent knows that fewer pieces of furniture show your home better. But these aren’t just any pieces of furniture. Specific pieces attract buyers, while others repel them.
  • The same holds true for collectibles. Some buyers cannot see themselves in a home with specific memorabilia and collectibles. This group includes sports and competition awards, trophies or doll and figurine collections. Even rock displays can be off-putting. Anything that personalizes your home makes it harder for buyers to see themselves there.
  • Be willing to paint. Even if the deep, ocean blue wall evokes restful imagery to you, it may instill irritation in a potential purchaser. If your agent suggests toning down a color or painting a room in a neutral rather than orange, go with it. The best options are pale shades of cool or warm neutrals that showcase architectural details such as trim and crown-molding.

For the most exceptional selling experience, trust your real estate professional. They know the market, the pool of buyers and the competition. If you’re ready to put your home on the market, call for a consultation today.

About the Author
Author

Kelly Lee McFrederick

Kelly Lee McFrederick, a native of Clearwater Beach, Florida and graduate from the University of Florida, is well regarded and respected as a proven real estate associate for over 15 years, broker associate, real estate instructor and Certified International Property Specialist and now Instructor status. She thrives in the international marketplace and is a member of the Tampa Bay Chapter of the Asian Real Estate Association of America. Kelly Lee continues her passion in real estate with certifications in Resort and Second-Home Property Specialist and memberships in the International Consortium of Real Estate Associations. She travels to approximately four countries a year building relationships and sharing listings and information on Florida. In 2017, Kelly Lee traveled with the Asian Real Estate Association throughout Southeast Asia and spoke about Florida real estate in Singapore and in 2018 traveled with Pinellas International Council to Dominican Republic on another real estate trade mission.

Her most valuable attribute is her client commitment. She believes in representing every client with the utmost in professionalism and proficiency. Kelly Lee brings a wealth of experience and current knowledge to all her customers and is dedicated to helping them achieve their goals, being their strongest ally and proven negotiator. As an experienced luxury home, condominium and town home specialist, with proven experience in development, she is currently listing and marketing luxury town homes in 747North, a new downtown development in St. Petersburg. With continual sales in multi-family and commercial, Kelly is aggressive in marketing all properties. Utilizing professional 3D photography,staging, wordsmith copy-writing and all marketing tools through Premier Sotheby’s International Realty, she takes full advantage of her associations with the top brokerage and social media to promote and reach all buyers.

Kelly Lee has lived and enjoys vivaciously the Florida Gulf Coast lifestyle, from growing up on Clearwater Beach to residing in urban downtown St. Petersburg, she shares it all on her “You Tube” channel.  An avid tennis player, golfer and a lifetime spent boating up and down the Florida coast, she understands the Florida legacy. Kelly Lee is also a generous contributor and member of the St. Pete Chamber of Commerce, a dedicated alumna of the 2014 Leadership St. Pete class, social member of the Vinoy Renaissance Hotel, St. Petersburg Yacht Club, and membership chair of Infinity Charity donating time and money to those in need. She is involved with committees that encourage the growth of the community and is a notable board member of the Arts Alliance of St. Petersburg. Preparing to buy or sell your home or property, Kelly Lee McFrederick, as an Accredited Home Staging Professional Master, and past trainer for StagedHomes.com, is passionate and knowledgeable on the Gulf Coast of Florida and is the choice when looking for a real estate professional serving the Gulf Coast.